the urban

dentist

the urban dentist is a modern dental practice in the constantly changing Friedrichshain-Kreuzberg. Run by three young dentists who aim to combine high-quality care with a unique experience and innovative approach, they offer their patients an entirely new understanding of visiting the dentist while still providing excellent results for all those seeking out this kind of specialist facility.

	
			Client:
			the urban dentist
		
			Role:
			Concept, Branding, Stationary, Website
		
			Task:
			Create a brand identity that is bold, consistent, and aligned to the interior design.

Future of

dentistry

With an atypical choice of materials, like concrete and steel elements combined with warm pastel tones and subtle light, the interior and brand design captures Berlin’s metropolis vibe with a perfect balance between two extremes.

Picking up this contrast, the logo is designed to be bold and classy, not missing out on the geometric appeal of the all-time favorite font Futura. Soft pink and dark cyan match the interior design to make visitors feel at ease and distract from actually being at the dentist’s, without negative expectations and associations.